About Me

Professional Summary

Nisa Ayral is an alumna of Arizona State University’s (ASU) Walter Cronkite School of Journalism and Mass Communication and Barrett, the Honors College. She graduated Summa Cum Laude with an emphasis in public relations and a minor in organizational leadership. She was a recipient of the Moeur Award and inducted into Kappa Tau Alpha.
Previously a digital marketing intern at Ideas Collide, an agency in Scottsdale, Arizona, she excels at multitasking and meeting deadlines. From the beginning stages of campaign brainstorming to exporting data reports into spreadsheets, she follows projects through completely.
Before graduating from ASU, she was a student worker and team lead in the Cronkite School’s Digital Audiences Lab, in which she serviced seven clients by growing and engaging their digital audiences through research, strategy development and implementation, SEO, paid search campaigns, paid and organic social media campaigns, content creation, digital analytics, etc. In this job, she served as a digital marketing specialist and team lead, assisting students in strategy execution, client logistics (e.g. coordinating client meetings to discuss weekly, monthly and long-term goals) and administrative tasks.
Before that, she was a marketing intern at the Arizona Humane Society, where she was in charge of various social media-based tasks, including updating the organization’s social media and website content to increase reach across platforms and analyzing success across said platforms to determine ways to improve SEO and overall reach and engagement. This was a role that allowed her love for animals to translate into a professional environment.
At the beginning of her college career, she wrote for Taylor James, Justin Bieber’s official DJ, who created an online publication called We Know the DJ. During these two years, she served as a multimedia journalist, writing weekly music-based stories, embedding engaging social media content into articles and updating fans through Twitter.

Skills

Content Strategy  Writing     Campaign Management    Branding  Social Media    Analytics    Data Reporting    Creative Initiatives Paid Media Email Marketing

Project Management SEMRush WordPress HubSpot Google Ads Organic Social

Work Experience

Digital Marketing Specialist at ZingLead, November 2019 - present

Utilizes SEO strategies, including quarterly website audits and competitor analyses, keyword research, web page content optimization, link building/acquisition, etc.; Serves as copywriter for real estate startup developing first website and publishes weekly blog posts for law firm; Monitors Google Ads search campaigns with negative keywords, updated copy and keyword bidding; Launches Facebook and Instagram campaigns with understanding of sitelink extensions and pixels for tracking; Improves conversion rate optimization through continuous A/B testing, defining conversion funnel(s), leading landing page optimization and adjusting user experience opportunities and web lead evaluation

Digital Marketing Intern at Ideas Collide, January - March 2020

Managed paid search and social campaigns for seven clients ranging from hospitality to technology fields; Developed weekly reports on performance analytics across earned, owned and paid media and makes informed recommendations using key performance metrics to enhance ROI; Assisted with B2B and B2C approaches from a digital audience reach perspective (social media community management, generating awareness and driving more qualified leads) for clients with annual budgets up to $2M; Wrote and disseminated weekly newsletter to agency on digital marketing news and industry advancements

Student Worker/Team Lead at Cronkite Digital Audiences Lab, May - December 2020

Serviced seven clients by growing/engaging audiences through research, strategy development, SEO, paid search and display campaigns, content creation and digital analytics with $10,000 budget per semester; Launched paid/organic social media campaigns (i.e. Instagram campaign for 95,000 impressions in June 2019); Corrected spreadsheets with 600+ meta-descriptions, alt-text, etc. downloaded from Screaming Frog; Created Outbrain campaign with over 1 million impressions and Spotify ad that reached 18,955 listeners

Digital Marketing Intern at Arizona Humane Society, January 2019 - May 2019

Created weekly videos with 17,500+ views for awareness on social platforms; Introduced Instagram Stories to the organization and, managed social media and website content; Averaged 34.86% increase in Facebook's organic reach for a post 6.4% of a Page's likes; Pitched weekly stories to media outlets and coordinated with influencers and journalists; Assisted with planning annual spring fundraiser and led marketing efforts during event (Facebook Live)

Certifications

Advanced Google Analytics  YouTube Creative Essentials     Mobile Sites    Google Ads Display  Google Ads Search    HubSpot Email Marketing Certified    HubSpot Inbound Marketing    Google Shopping Ads 

Education

Arizona State University & Barrett, the Honors College

B.A. in Journalism and Mass Communication (Focus in Public Relations)

  • Organizational leadership minor

  • Moeur Award recipient

  • Kappa Tau Alpha National Honor Society inductee

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